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Monday, February 4, 2013

Apple job posting seeks hire to improve Siri’s wit, zeal, and overall banter

“Apple's virtual assistant Siri may have its roots in a Pentagon-funded artificial intelligence research project, but algorithms aren't everything and the Cupertino company is now turning to writers to make Siri smarter,” Tom Simonite reports for MIT Technology Review.

Simonite reports, “A job ad posted by Apple on LinkedIn appeals for: ‘[S]omeone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.’ They'll need ‘experience in writing character-driven dialog,’ a good vocabulary, and ideally knowledge of more than one language. The end result, says the ad, will ‘evolve and enrich Siri... known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways.’”

Read more in the full article here.

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