“According to IBM’s Benchmark survey of Thanksgiving and Black Friday sales, Kindles accounted for only 2.4% of purchases made via tablet, fewer than those made by Barnes and Noble’s Nook (3.1%) and way fewer than the iPad (88.3%),” Philip Elmer-DeWitt reports for Fortune.
“That jibes with a new e-commerce report published by Monetate that tracked sales at 100 retailers (but not at Amazon.com) made via tablet over the past four quarters,” P.E.D. reports. “Third quarter sales on the Kindle Fire (2.06%) were actually lower than Q2 (2.18%), as shown in the graph above created Tuesday from Monetate data by Asymco’s Horace Dediu. Kindle just doesn’t seem to be a popular platform for making online purchases.”
Read more in the full article here.
MacDailyNews Take: Since the Kindle is a gateway created pretty much expressly for shopping at Amazon.com, not measuring purchases made via Amazon.com tells us virtually nothing about the success or lack thereof of Amazon’s Kindle in terms of purchases made via tablet.
It’s highly unlikely that Amazon would be continuing to make Kindles, much less expanding their model lines, if Kindles weren’t contributing, or looked likely to someday contribute, to Amazon.com sales.
That said, iPad clearly dominates online shopping from tablets in general (and, wild guess, likely at Amazon.com, too).